After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

After Steve by Tripp Mickle delves into the tumultuous period following Steve Jobs' passing, exploring how Apple navigated its transition from a visionary company under his leadership to a corporate behemoth. The book focuses on the contrasting approaches of Jony Ive, the renowned designer, and Tim Cook, the former COO turned CEO.

The book highlights the internal struggles and tensions within Apple as it sought to maintain its innovative edge without Jobs' guiding hand. Ive, initially driven by grief and a desire to uphold Jobs' legacy, gradually became disillusioned with the company's increasing focus on profit over innovation. Meanwhile, Cook, though respected for his operational skills, faced challenges in inspiring the same level of creativity and passion that Jobs had fostered.