Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days

Three design partners at Google Ventures developed a five-day process called the "design sprint" for tackling tough problems through design, prototyping, and customer testing. This method, initially created by Jake Knapp during his time at Google, has been used successfully on various projects, including Google Search and Gmail. Collaborating with Braden Kowitz and John Zeratsky at Google Ventures, they have collectively conducted over 100 sprints with portfolio companies, spanning industries like healthcare, finance, and retail. "Sprint" is a practical guide suitable for businesses of all sizes, providing a quick and effective way to address crucial questions and test solutions, whether for startups or Fortune 100 companies.